Case Study

Being an innovator and thought leader in the digital security space

Challenge

Our client is a leading voice on important Internet issues, including cybersecurity. They wanted to have a clear understanding of the perceptions and attitudes of Canadian business owners and IT professionals toward digital security today.

Solution

To support communications and product development, we provided a detailed snapshot of awareness and attitudes toward cybersecurity among Canadian businesses. Insights were delivered via a comprehensive quantitative survey of business owners and IT professionals.

Outcome

Findings were used to inform white papers and other communications and to build awareness of valuable security products and solutions.