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For over two decades, The Strategic Counsel has worked with key health care stakeholders – patients, caregivers, advocates, influencers, experts and providers – to map their experience with the health care system. What are the understandings and perceptions of the system? What are the motivators and barriers related to rethinking how health care is accessed and how the system is funded and delivered?

As the healthcare landscape across Canada continues to evolve, we offer healthcare sector clients strategic and tactical advice pertinent to programs and services, branding, marketing and communications activities, and regulatory oversight. As always, our advice is rooted in strong research data and solid insight. We understand how Canadians think about health and healthcare, the changing and emerging landscape, and some enduring truths.

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