In today’s digital world, having a website is tablestakes. Whether your site is more of a landing page or electronic business card, or an integral channel for engaging with your products, services or other offerings, a well-designed and highly functioning website is a non-negotiable for virtually anyone in business.
At The Strategic Counsel, we’ve been conducting user experience research since the beginning of the digital era, helping organizations design websites that meet user expectations for navigability and content. As websites evolved into key components of the digital strategy and experience for organizations, we kept pace alongside, ensuring that our research strategies and methods adapted to reflect new technologies and increasing user expectations. Whether your organization is designing a new online home from the ground up, doing a major overhaul of an outdated site, and simply looking for ways to optimize a site, we’ve got you covered.