With well over 250 colleges and universities, there is a lot of choice available to students in Canada. How do post-secondary institutions differentiate themselves to attract students locally, from across Canada and abroad?
Market research is an important tool for post secondary institutions to develop a distinct presence within a competitive marketplace. Academic institutions speak to a diverse range of audiences including, students, parents, alumni, faculty, the community and funding sources. Research can help to define clear, targeted messaging.
We offer tailored research services for post-secondary organizations for brand development and positing, to manage issues, develop and test student recruitment communications, enhance alumni relations and more.