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Customer Experience and Member Experience research is essential to being a truly customer-driven and member focused organization. To fully understand the customer experience, organizations need to know the key values and expectations of customers and member stakeholders – what they want, what matters to them, and how they think.

An organization’s ability to delivers on these expectations is what drives the customer experience and ultimately customer and member satisfaction and loyalty.

The Strategic Counsel delivers customized research programs to provide rich insights into how organizations can improve satisfaction, engagement and loyalty among customers, members and patrons.

Our Customer & Member Experience Research services include:

  • Client and customer satisfaction
  • Member satisfaction
  • Audience satisfaction
  • Organizational climate
  • Competitive analysis
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