Challenge Our client wanted to understand how their reputation was evolving, particularly with respect to positive impressions and trust. They also wanted to understand the extent to which their brand was linked to ‘sister’ brands, and whether this connection was…
Challenge A successful brand identity provides users with a clear sense of the product/service and the experience they can expect. It evokes a positive/compelling image of the provider of that product or services. The client wanted to develop an umbrella…
Challenge An agency wanted to better understand the motivations and barriers to organ donation among identified immigrant populations. Solution Qualitative and quantitative research was employed to learn and understand the motivations, barriers, triggers, and apprehensions about organ donation within this…
Challenge A major international charity organization underwent a brand refresh initiative to support its 5-year strategic outlook. Research was required to assess the overall resonance and comprehension of each of the components of the brand refresh with the organization’s stakeholders.…
Challenge An important part of ensuring the success of the YMCA’s strategic plan is raising the level of awareness and familiarity of the GTA among the region’s residents. At the same time, the YMCA is in a highly competitive environment…
Challenge Working in a highly competitive industry, our client wanted to ensure that their advertising was effective. At the same time, they wanted to understand the strengths and weaknesses of competitors’ advertising. This would allow the client to learn from…