Communications Research helps organization to better understand their intended audiences and identify the culture, lifestyle, behaviors, motivations, and interests that drive them. Communications Research is essential to know how your organization is perceived.
What is your reputation with consumers? How do they want to interact with your brand? How is your organization viewed before, during and after a crisis? How should controversy affect communications? Research is the foundation on which effective communications strategies are built.
Our communications research services include:
- Communications strategy development
- Reputation management
- Crisis communications tracking
- Social marketing research
- Web usability