Research is an essential component of Product and Service Marketing. The Strategic Counsel develops rigorous and multi-faceted research designed specifically for Product and Service Marketing.
Well-designed research is critical to determine consumer assessments of new and existing products or services and isolate key targets, determine demographic and psychographic segments, identify early adopters, and measure purchase intent.
Our Product and Service Marketing research services include:
- Product development, concept testing
- Usage and attitude studies
- New technology acceptance
- Optimal product and pricing mix
- Market segmentation
- Service delivery