Challenge Atlantic universities face a looming shortage of students. While the number of 18-year-olds is dropping across Canada, the decline is most sharply experienced in Eastern Canada. Given the shrinking youth population, universities need to sharpen their recruitment messages and…
Challenge Engineering needs more women. Although the number of female engineers has increased in the past several decades, it is still far too low. With the backing of a major utility, four universities partnered to help increase female students’ awareness…
Challenge A large Canadian university with alumni living across Canada wanted to deepen alumni engagement. Prior quantitative research revealed that its Net Promoter Score among alumni was well below the university’s peer set. Our client wanted to understand how it…
Challenge The development of a wide range of post-secondary pathways means that more students are seeking to enhance their education by transferring between institutions to continue their learning journey. Supporting students through this experience required creating a user-centric system for…
Challenge The marketplace for post-secondary institutions and programs has grown exponentially. The perceived brand promise of well-established schools has not always kept pace with the evolution of existing schools or relative to new entrants in the marketplace. Solution To support…
Challenge A national US provider of indoor recreational facilities was facing increased competition from a wide range of providers. These new entrants to the market did not adhere to the same safety practices as our client to protect guests. Our…