Challenge Without competing on price, a major online bank sought to increase its market share in the highly competitive and lucrative mortgage market. Solution To identify an opportunity in the Canadian mortgage market, The Strategic Counsel developed a comprehensive market…
Challenge A major retailer with numerous outlets in large and small communities across Canada wanted to explore the idea of adding more financial services to their product offer. Solution The Strategic Counsel employed a variety of research tools – qualitative…
Challenge An international, online bank wanted to launch a free, online chequing account. The bank wanted to better understand the size of the market for a chequing account offered by a virtual bank. The bank also wanted to know the…
Challenge A competitor’s research suggested that a credit card product that offered lots of choice in features would be successful. Armed with this research, a major bank launched a new credit card, but the product ultimately failed to meet business…
Challenge A major international bank with significant operations in both the United States and Canada wanted to function more like ‘One Bank’. It wanted to know how to shift its organizational culture and mindset to adopt the ‘One Bank’ brand…
Challenge The marketplace for post-secondary institutions and programs has grown exponentially. The perceived brand promise of well-established schools has not always kept pace with the evolution of existing schools or relative to new entrants in the marketplace. Solution To support…