Pat is a potent blend of analytical muscle and strategic thinking. He is a master at bringing clarity to complex data. His true forte is taking findings and making them easy to access and ultimately usable by the client.
Pat is a principal client liaison and lead investigator on a wide range of studies involving brand development, benchmarking and tracking, usage and attitudes, new product and/or service development, customer and user experience, journey mapping and segmentation research for many of our flagship private and public accounts.
Pat is also a senior methodologist for advanced analytics. His statistical breadth include both descriptive techniques and confirmatory analyses, market segmentation, brand image perceptual mapping, tree and path analysis, trade-off analysis, general linear modeling and graphical summarizations.