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To be customer-driven and member focused, companies and organizations need to understand the key values and expectations of their customers and member stakeholders – what they want, what matters to them, and how they think.  How well an organization delivers on these expectations drives customer satisfaction and loyalty.

The Strategic Counsel develops customized research programs that provide rich insights into how organizations can improve satisfaction, engagement and loyalty among their most valued customers, members and patrons.  Our customer/member experience research services include: