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In today’s hyper-competitive and media saturated world, brands are both highly valued and valuable assets for organizations and corporations.  Brands drive purchases decisions, client loyalty and underpin corporate reputations.  A brand is all about perceptions – it says as much about how a consumer wants to be perceived as it does about the tangible and intangible benefits they associate with the brand.  At The Strategic Counsel, we provide research+insight to help you understand perceptions of your brand, manage and carefully nurture your brand’s health. 

We offer a full suite of research services for brand managers and marketers, including: