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The Strategic Counsel specializes in applying sophisticated methodologies to the real-world problems of marketers, policy-makers and strategic decision-makers.

Our work is recognized in Canada and around the world, across industries as diverse as communications technology, retail and consumer products, financial services, government, broadcasting, and artsĀ & entertainment.

Clients of The Strategic Counsel use research to understand their brand perception, assess customer loyalty, evaluate the potential of a new product, determine the effectiveness of an advertising campaign, refine their messaging, or move the public policy meter.

For this, we apply a diverse range of qualitative and quantitative research methodologies.