Brand & Reputation Research

Brand & Reputation Research

The Strategic Counsel offers a full suite of Brand & Reputation Research services for brand managers and marketers. In today’s hyper-competitive and media saturated world, brands are valuable assets. Brand and Reputation Research can identify weaknesses and strengths; threats and opportunities.

Brands drive our purchase decisions, secure client loyalty and underpin corporate reputations. Ultimately, a brand is based on perceptions. A brand will say as much about how a consumer wants to be viewed as they do about the tangible and intangible benefits associated with it. Through strategically crafted Brand & Reputation Research, The Strategic Counsel, enables organizations to understand how their brand is perceived in order to better manage and carefully nurture the brand’s health.

Our Brand & Reputation Research services include:

  • Brand positioning
  • Brand and corporate image assessment
  • Brand equity/health measurement
  • Brand performance tracking
  • Reputation management
  • Market segmentation
  • Name generation
  • Competitive analysis