Audience Development

Audience Development

The competition for donations, sponsorship and ticket-buying customers is fierce. Cultural organizations rely on research to better understand what drives audience engagement and loyalty. How can organizations reach out to new audiences, increase fundraising and attract and retain sponsors?

The Strategic Counsel has extensive experience in the Arts and Entertainment sector including working with museums, art galleries, festivals, and a wide variety of performing arts organizations across North America. Our sophisticated research techniques include evaluating live events in real-time with intercept style interviews. We assess attitudinal and behavioural characteristics of audience members and donors with psychographic profiling. We establish user profiles to learn the social, cultural and economic drivers of audience participation. And, we use assessment and analysis research to determine how audiences interact with a brand and to gauge the potential fit of sponsors with audience attitudes and expectations.