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In the fast-moving and competitive information and communications technology sector, companies can’t afford not to know what’s happening around them. When new offerings risk being eclipsed within weeks of their launch, market research is an indispensible tool for building market share fast.

Whether launching a new device, defending a service against competitive pressures, or seeking capital or customers, astute ICT companies use market research to target their communications, segment their audiences and refine their messages.

The Strategic Counsel has a wealth of experience working with service providers, technology companies and many of the innovators that serve them both. We bring sophisticated proprietary models and customized tools to bear on the research needs of the ICT sector.

We can help you assess end-user needs; analyse the existing market; evaluate purchase intent, loyalty and customer engagement; determine whether your target customers understand how or why to use your technology; and discover what it will take to persuade them of its benefits.