Anjali Varughese, Associate
Anjali joined The Strategic Counsel in August 2008. Her extensive research experience spans across a wide range of marketing issues such as brand evaluation and positioning, brand tracking, consumer habits and attitudes, pricing, packaging, customer satisfaction and loyalty, media and advertising research. Her experience covers a wide range of product categories including consumer packaged goods as well as services such as financial services, insurance, telecommunications and the hotel industry.

Over her years in the research arena, Ms. Varughese has utilized analytic techniques such as perceptual mapping, multiple regression, factor, segmentation and conjoint analysis. Her strong quantitative research skills enable her to drill down to gain deep insights from the data, helping to answer the questions and challenges faced by the client. She has established expertise in designing and executing research programs and has successfully conducted research for a number of clients including multinational corporations.