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Anne Kilpatrick joined The Strategic Counsel within a few months
of its inception, after serving as vice-president at Angus Reid (now Ipsos
Reid). She works primarily as a senior advisor to financial-services and
private-sector clients to address a wide range of research problems. Her
expertise in applying problem-solving and innovation techniques to qualitative
and quantitative research allows her to take complex research and transform
it into valuable information for the strategic-planning and positioning
needs of her clients.
Anne's experience in client-driven research has led to her proficiency
in Website evaluation, product and service positioning, as well as advertising
and behavioral tracking for such clients as Interac Association, Fidelity
Investments, Office for the Superintendent of Financial Institutions (OSFI),
and Ontario Medical Association.
Anne's problem-solving skills are also put to good use in the back yard
of her home, where she has progressed from being a self-described brown
thumb to an enthusiastic gardener. She has set her sights on creating
an oasis in her small city garden.
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