company history
The Strategic Counsel was established in 1995 on the conviction that market research, no matter how well executed, is blind without any insight into how clients can put the results to work. No matter what the assignment, a truly valuable research program identifies a client's challenges and opportunities - and develops effective solutions to address them.

Since its inception, The Strategic Counsel has built up a roster of major North American companies and organisations that have benefited from its commitment to research+insight. With more than 100 years' experience between them, the partners bring their collective experience to bear on the design and execution of each client's research project. As The Strategic Counsel, they work with a highly skilled professional team dedicated to providing quantitative and qualitative research that's focused on giving clients expert direction to results with a built-in action plan.

In 2002, The Strategic Counsel added a strategic communications capability to its practice, enabling clients to benefit from the insightful Strategic Counsel approach in application as well as analysis.

All The Strategic Counsel founding partners, along with the firm’s professional staff members, bring their experience, insight and perspective to a wide variety of business challenges. Today, The Strategic Counsel works with a broad range of clients, and has gained an enviable reputation for accurate, innovative, client-focused market research that gets results.