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Challenge
A newly-formed not-for-profit agency needed not only to build public awareness,
but also to establish public confidence in it as a reputable organization.
The Strategic Counsel was retained to monitor the progress of these
two goals on an ongoing basis.
Strategy
Using both qualitative and quantitative research, we charted the levels
of public comfort with, and confidence and trust in, the agency. Our research
was also used to develop effective messages for advertising campaigns,
following which we were asked to assess public awareness of both the agency
and its advertising.
Results
General acceptance of the new agency increased after its widespread advertising
campaign, which was based on our research.
cultural
| financial services
| not for profit
| packaged goods
policy analysis and development
| retail | technology
| telecommunications
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