The Strategic Counsel was set up in 1995 on the conviction that market research, no matter how well executed, is blind without any insight into how clients can put the results to work. No matter what the assignment, a truly valuable research program identifies a client’s challenges and opportunities—and develops effective solutions to address them.

Since its inception, The Strategic Counsel has built up a roster of major North American companies and organizations that have benefited from its commitment to research + insight. With more than 70 years' experience between them, founding principals Christopher Kelly, Michael Sullivan and Timothy Woolstencroft bring their collective expertise to bear on the design and execution of each client’s research project. As The Strategic Counsel, they work with a highly skilled professional team dedicated to providing quantitative and qualitative research that’s focused on giving clients expert direction to results with a built-in action plan.

With headquarters in Toronto and offices in Ottawa, The Strategic Counsel and its team of professionals offers its brand of research + insight to public- and private-sector organizations across Canada and the U.S.