Case Study

A major international bank was engaged in managing change. They wanted to become one integrated bank across international borders.

Challenge

A major international bank with significant operations in both the United States and Canada wanted to function more like ‘One Bank’. It wanted to know how to shift its organizational culture and mindset to adopt the ‘One Bank’ brand positioning.

Solution

The Strategic Counsel developed a change management model that identified where the Bank was in the process of change to develop a ‘One Bank’ culture and mindset. We painted the landscape, highlighting the drivers that were facilitating change and the drivers that were creating barriers and stalling change.

Outcome

This study was used to socialize and educate senior executives about the barriers to change and the challenges in becoming ‘One Bank’. Also, the study provided a roadmap on how to overcome barriers to change. It outlined ‘quick wins’ together with action items to address more systemic barriers.