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Crucial pre-launch insights for a new product

Challenge: Before introducing a new and different account, a major financial institution engaged The Strategic Counsel to measure the interest in the account, identify high-potential […]

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A major international bank needed to explore the service expectations and banking needs of retail customers who rely on non-traditional banks

Challenge:  Our client, looking to launch a new sub-brand in international markets, wanted to understand how to better target potential retail customers who currently rely […]

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Strategizing to meet aggressive business objectives

Challenge:  The client had a very aggressive business target to grow their share of the market.  They turned to research to provide them with consumer […]

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Measuring institutional commitment to Ontario produced foods

Challenge:  Broader public sector (BPS) institutions (including hospitals, long term care facilities, colleges and universities, schools, and child care centres) spend approximately $745 million a […]

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A Major International Bank wanted to be a leader in new mobile technology

Challenge:   With the quickening pace of adoption of mobile technology and apps, an international bank wanted to test new banking apps that would optimize the […]

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A Major National Retailer needed to expand its product/service offering

Challenge: Our client in the transportation/logistics business faced significant declines in its traditional business among B2B business.  To help boost its volumes, our client needed […]

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Assessing a New Online Application

Challenge:  A major telecommunications company turned to The Strategic Counsel for usability testing of a new online application designed to allow customers and consumers to […]

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