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Testing new online video games to increase appeal and ease of use

Challenge: Our client wanted to test an online video game among young children to enhance the game’s appeal, instructions and ease of use among the […]

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Obtaining audience feedback to assist in decision-making on the acquisition of new TV shows

Challenge: Our broadcast client wanted to test audience reactions – particularly among children – to a range of potential new shows in a cost-efficient manner.   Solution:  The […]

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Understanding the Children’s Broadcasting Competitive Landscape

Challenge: Our broadcast client wished to speak to their target audience aged 8-12 to understand familiarity with and impressions of their channel and their competitors’ […]

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