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The flip side of customer retention

Challenge: In an increasingly competitive business environment, combined with the high costs of acquiring new customers, the focus on customer retention is ever increasing.  Customer […]

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Mastering Market Understanding and Brand Tracking

Challenge: The Strategic Counsel has enjoyed a deep and long-standing relationship with a major Canadian telecommunications provider, and has worked with this particular client on […]

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Fine-Tuning Tips for Travelling Canadians

Challenge:  While more Canadians travel within Canada than do to foreign destinations, for those Canadians traveling abroad, a government department wished to ensure that travellers […]

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Helping to establish a vision for a university

Challenge:  An expansion for a university can involve many stakeholders who need to understand the rationale for the expansion and support it.  The university decided […]

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A decade of Festivals

Challenge: Over the space of more than a decade, a major international cinema organization has asked The Strategic Counsel to help it with economic assessment, […]

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A financial regulator explores perceptions of its performance in discharging its mandate

Challenge:  Since 2004, The Strategic Counsel has been undertaking research on behalf of one of Canada’s financial regulators.  The purpose of the research has been […]

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A national association explores its performance among its members and stakeholders

Challenge:  In order to continue to be relevant and valued as an organization, an association has been undertaking annual research to explore a number of […]

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Enlightening Research for a Major Toronto Arts Organization

Challenge: In its first year, one of Toronto’s premier arts organizations commissioned The Strategic Counsel to conduct a benchmark study to help the organization understand […]

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