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A Major Canadian Media Outlet wanted to revamp itself in the quickly changing multi-media universe

Challenge:   Our client wanted to understand how to better target its existing and potential customers and better serve their informational needs using both traditional and […]

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Developing a framework for a branding strategy for an International Bank

Challenge: The international division of a large financial institution needed to develop an overarching brand strategy across markets with different languages and cultures. They turned […]

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Enhancing Relations with Alumni

Challenge:  Its alumni are a major strength for any university and provide support to their Alma Mater in a wide variety of forms.  It is […]

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Re-branding a University

Challenge: Our client, a small liberal arts university, was facing increasing difficulty recruiting the kinds of students that could most benefit from the experience it […]

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A Major Shipping Company sets out to redefine its brand and positioning

Challenge: The Strategic Counsel was tasked by a major shipping company to help it determine which brand theme or promise and tagline it should adopt […]

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Research leads to an electrifying cultural shift

Challenge: A local utility was seeking to re-position its current brand and to better understand the key pillars, both current and aspirational, that underpin its […]

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A major North American Transportation Company faced significant brand/reputational challenges

Challenge:   Our client has been at the forefront of its industry.  It has implemented an aggressive business model which created some reputational issues with its […]

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