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A Major International Bank needed to understand how its brand is perceived in foreign markets and increase advertising effectiveness

Challenge:  As a result of its growing market share in international markets, a major financial institution engaged The Strategic Counsel to design and execute a […]

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A national association wanted to evaluate the effectiveness of its ad campaign.

Challenge: Since 2000, The Strategic Counsel has been tracking the advertising campaigns for a Canadian association.  Specifically, the association wanted to evaluate the paid advertising […]

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