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Obtaining audience feedback to assist in decision-making on the acquisition of new TV shows

Challenge: Our broadcast client wanted to test audience reactions – particularly among children – to a range of potential new shows in a cost-efficient manner.  

Solution:  The Strategic Counsel undertook kid-friendly online surveys to test their reactions to five minute clips of the potential new shows.   Respondents only viewed two clips from different programs.  The analysis included an examination of light and heavy viewers of the client’s channel. 

Results:  The research helped the client select new TV shows.  The selected shows have performed consistently with the findings of the research – the shows that were identified as popular have performed well and those shows that performed less well in the research have been underperforming in terms of ratings.