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A Major National Retailer needed to expand its product/service offering

Challenge: Our client in the transportation/logistics business faced significant declines in its traditional business among B2B business.  To help boost its volumes, our client needed to find new services.

Solution:  The Strategic Counsel undertook several rounds of qualitative and quantitative research with B2B business clients to determine levels of interest in new services.   Given the need to provide context for these services, The Strategic Counsel used the traditional conference call combined with a webinar to show business decision-makers the scope and range of the new services.

Results:   The client has used the research to develop a business case for the launch of these new services.  The research was used to show how these new services could be used to boost the client’s traditional businesses.  Moreover, the research also provided learning regarding how B2B clients would pay for the new services.