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Timothy Woolstencroft, Managing Partner

As one of the founding partners of The Strategic Counsel, Timothy Woolstencroft’s research experience spans both public and private sectors. His expertise regularly involves him in a broad spectrum of research projects, particularly in the financial services, government, and telecommunications sectors.

Tim has undertaken long-term comprehensive brand positioning and tracking for clients such as Scotiabank, Air Canada, CN North America, Teletoon, CIBC, Canada Post, RBC Financial Group, ING DIRECT, Financial Planning Standards Council, Vale Inco, and the Government of Canada, and has also done a number of behavior-based and market-segmentation studies for a variety of clients. A client recently commented on Tim’s qualitative moderation skills as being able to “draw blood from a stone.” Tim typically undertakes over 200 focus groups a year.

Tim has been in the market-research field for over twenty-two years. After earning an MBA from the Ivey Business School at University of Western Ontario, he joined Decima Research as vice-president in the late 1980s, moving to Toronto from Ottawa, where he had been executive assistant to the federal Minister of External Relations.

Next to public affairs, travel is Tim’s other abiding interest. With three boys, in grade 3, Grade 5 and Grade 7, he and his family are just returning to their long-standing interest – seeing the world.