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Patrick Rouselle, Principal

Patrick Rouselle has been with The Strategic Counsel since the first year the firm was launched.  With almost 20 years experience in market research, Pat is a highly seasoned and skilled market research professional who leads many client relationships in a wide variety of sectors, particularly in the areas of ICT, high tech/new tech and financial services. For almost 15 years, Pat has led our work with Rogers, one of Canada’s largest communications and media companies.    

Pat has established expertise in undertaking a broad range of studies such as brand, attitude and usage, pricing, segmentation, customer experience, and new product development.  

Pat plays a critical role in leading The Strategic Counsel’s multivariate analytical work.  His in-depth understanding of and passion for analytic techniques such as structural equation models, multiple regression models, factor analysis, cluster analysis, conjoint and Max-Diff analysis make Pat one of our most sought-after consultants for advanced analytical techniques.   

In his spare time, Pat enjoys spending time with his family and friends, reading (anything and everything), working in his garden and cooking. He also loves to travel and tries to get in a canoe trip or camping trip once or twice a year.