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Pam Ward, Principal

Pam Ward has an academic background in psychology and statistics and has been with The Strategic Counsel since 1999. She is highly experienced in both qualitative and quantitative research methods, with particular strengths in quantitative research design and advanced statistical techniques. Pam is also a skilled focus group moderator, with a speciality in conducting groups among teenagers and young adults.

Pam’s senior role at The Strategic Counsel encompasses all aspects of research project design, management, analysis and reporting. While she undertakes projects for clients in a broad range of fields, key areas of focus include public policy, education, and arts and culture.

In her spare time, Pam enjoys staying active by running, cycling and swimming and relaxing by cooking up a delicious feast in her kitchen.